About Popskull
Popskull is the nexus of creativity and commerce that enables organizations to drive bottom line growth.
Creating demand among today's content-controlling buyers and fractured media requires a relevant story with an emotional connection. But creating that story without knowing the financial implications is meaningless.
So we empower organizations with the ability to know the financial impact of each dollar invested before it's spent. We then understand the common ground between you and your audience. which seeds the critical relevancy that will engage and resonate.
Marketing investments are optimized and expenses reduced. Tactics are stress tested, closely tied to revenue and held accountable. Strategies become pinpointed and offerings more relevant. Innovations and advertising communications breakthrough and motivate.
POPSKULL PEOPLE
Anwar - co-founder - 100% storyteller. What started as teen workshops at Piven Theater became sixteen years of directing and producing award-winning work for some of the biggest names in advertising for global brands. With his innate connection to the human condition, Anwar reliably stewards Popskull to reach its breakthrough work.
PJ - co-founder - Part former financier with JP Morgan, part graduate degrees in finance and strategy and part creative conceptor/writer for everything from Fortune 500 brands to local film festivals. Taking his calculator out for walks is still fun, but building businesses through driving innovation and creativity is what PJ lives for.
Christine - principal and CMO/AMP Marketing - Happy accidents have molded Christine and given her the gift of foresight, experience and numbers. That's led to success on both sides of the agency/client realm, including her last role as a telecom marketing SVP. But her greatest accomplishment was no accident. Years of toiling and spreadsheet engineering has made Christine the rightful ruler of marketing revenue tracking. No expense goes unaccounted for, no tactic is chosen blindly. Visit www.ampmarketing.com to understand more.
